Death or Glory takes it’s name from the regimental motto of the Queen’s Royal Lancers and was first brewed back in the early 90’s after the idea for the beer was conceived by a previous director of the brewery, Kerr Hill, a former Lancer himself. Ever since, it has traditionally been brewed every year on October 25th to commemorate the anniversary of the Charge of the Light Brigade, when in 1854 the 17th Lancers made their fateful charge into the Valley of Death.

The Queen’s Royal Lancers was formed in 1993 by the amalgamation of the 16th/5th and 17th/21st Lancers. The regiment's Colonel-in-Chief is Her Majesty the Queen.

Until recently it had only be available on draught to local pubs and friends over Christmas and New Year, however, late in 2007 we were approached by the QRL’s to see if we would bottle the beer for the Officers and Sergeants Mess. We were delighted, so by special appointment to the Queen’s Royal Lancers, we now offer Death or Glory ale in 330ml bottles. The strength of 7.2% abv comes from the fact Kerr Hill was part of the 17th/21st Lancers.